Our latest industry report highlights shifting consumer behavior, tech-driven experiences, and key market segments reshaping online gambling.
At CasinoRank, our team of expert analyses revealed the leading forces driving iGaming this year. Sports betting continues to dominate with 51.5% market share, followed by a surge in AR/VR-enabled online casinos, and a rapidly growing live casino sector.
Sports betting maintains its lead, thanks to expanding legalization and the convenience of mobile platforms. Features like live and in-play betting are keeping players engaged, particularly among younger demographics—averaging 32 years old.
Online casinos now account for 35% of the market, driven by immersive AR/VR tech that enhances traditional gameplay. From virtual poker tables to 3D slot environments, these innovations appeal to an older audience averaging 43.6 years.
Live casinos now represent 8–10% of the market. Real-time dealer interactions and high-quality streaming tech are drawing players seeking authentic casino experiences. Standout titles like Crazy Time Live and Funky Time (Evolution) and Sweet Bonanza Candyland (Pragmatic Play) are fueling this growth. Average player age is 41, with live gaming trending younger at 25–34 years.
Online lotteries remain steady at 5–6% share, particularly in regions with stable regulation. Our data also confirms Evolution Gaming, Playtech, and Pragmatic Play as the top-performing software providers for 2025.
Our Research Director at CasinoRank, emphasizes the significance of these trends:
"The iGaming industry is evolving rapidly, driven by technological innovation and changing consumer behaviors. Our data underscores the importance of adaptability and innovation for operators aiming to stay competitive in this dynamic landscape."
Our comprehensive analysis, based on real data from iGaming Tracker, has also been referenced by industry platforms like CasinoGamesOnNet, reflecting broader interest in these insights.
As we look ahead, regulatory changes and emerging tech like AI and blockchain may reshape the landscape. At CasinoRank, we’ll continue delivering the insights that keep the industry informed.
