September 11, 2019
Playson has officially announced its partnership with Superbet, which sees the gaming content provider covering Romania in its global expansion efforts. This declaration comes barely a week after the official announcement of the partnership between Playson and Yobetit, another leading European online gaming operator.
The partnership was somewhat expected after Playson successfully applied for a Class II license by ONJN, the Romanian gaming regulator. Superbet is one of Romania's leading betting operators, and this partnership shows Playson's intent to establish a strong presence in the market. The connection means that Playson titles can now be accessed by all Superbet players.
Both parties have expressed a lot of enthusiasm for this partnership. Playson's sales director, Blanka Homore, stated that Romania was a crucial market in the company's expansion strategy. Working with an operator which has a sizeable market share has the potential to introduce millions of players to Playson's titles.
Superbet's Head of Gaming, Heather Faulkner, expects the deal to increase the operator's competitiveness by offering a more extensive set of options to their players. Slots such as Solar Queen, Hold and Win, and Fruit Supreme have proven to be popular on a global scale, and they should perform well in the Romanian market.
This deal gives both parties a platform to grow their business and increase their stature in the industry. For Superbet, this deal allows them to diversify their offerings. Previously, Superbet mostly functioned as a sports betting operation. Now, they can attract a broader range of clientele with Playson slots and games.
Playson's stature as a leading global gaming content provider depends on their ability to increase their market share consistently. This is what makes their expansion in Romania, with this deal, so important. For Playson, Romania can act as the launching pad from where they can establish a strong presence in Eastern Europe.
Playson's deal with Superbet is part of a concerted expansion project targeting Romania and the broader Eastern Europe region. Playson had also announced a similar agreement with another significant Romanian operator, Platinum Casino. This is in addition to other deals with operators in both Latvia and Bulgaria.
The Eastern European market has long been marginalized by major global online gambling brands and content providers. This represents an untapped market with millions of new players, something which Playson has clearly recognized. The global online gaming industry is becoming increasingly competitive, and content providers have to be aggressive in expanding their reach.
Details of the partnership deal between Playson and leading Romanian online betting operator, Superbet. And, what this means for Playson's expansion.
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